There’s still a lot of stereotypes and plain lack of awareness about vegan food out there. But vegan cakes can change people’s perceptions, and a perfectly timed, TV-themed baking campaign is how we can spread the word to the masses, says Lucy Rutherford.
I like watching The Great British Bake Off. Nothing they make on that show is ever vegan, but I enjoy watching it, not just because of Paul Hollywood’s lovely blue eyes, but because after we watch each episode, my sister will bake a delicious sweet treat around that week’s theme.
The other day I was thinking: what if vegans, on mass, did what my sister is doing? There are thousands of photos of vegan baked goods posted on social media every day, but imagine if we could concentrate this output at a time when everyone is obsessed with baking.
This is where I invite you to join me in The Great Vegan Bake Off.
A new season of The Great Australian Bake Off is set to be hit Foxtel screens in October. I propose that each week of the competition, vegans across the country get out their mixing bowls and oven mitts and create a vegan baked good based on that week’s theme.
Post photos of your creation on your social medias with the official hashtag #BakeOffAU so that the show and its fans can see that vegan baking is just as amazing as “normal” baking. Also use the hashtag #GreatVeganBakeOff so other vegans can get inspiration for their own baking, and so that we can find them and feature our favourites here at The Vegan Independent each week.
The best part is, even if you don’t have access to Foxtel, you can still join in. You don’t need to watch the show to bake according to the show’s weekly theme. By sharing your vegan creations online, we’ll all hopefully influence the show, its watchers and everyone else!
We’ll keep you updated as to dates and what the first week’s theme will be, but don’t be afraid to start baking now! In the meantime, happy baking!
(The photos are cupcakes my sister Julia made for Cake Week, the first week of this year’s Great British Bake Off. And cinnamon scrolls for last week’s Bread Week!)